How to improve your SEO by speeding up your Website

IMPROVE SEO, SPEED UP YOUR WEBSITE AND PREPARE YOURSELF FOR MORE WEBSITE TRAFFIC!  

Today size doesn’t matter, but speed does. That’s right. Today we’re talking about how to improve SEO by speeding up your website.

how to speed up website

If your website is slow, it means less traffic, bad SEO, and fewer views which especially means less money if you monetize your blog.

Website speed is how long it takes your site pages to load. This is SO SO SO important for SEO.  Several case studies agree.  One study exposed a 2-second delay in a loading transaction resulted in an 87% dropout rate. OUCH,  A more recent study showed that mobile pages that are 1 second faster saw a 27% increase in transaction rate. This further proves the importance of SEO and website speed.

I mentioned this in my previous post. Start by going to www.webpagetest.org to test your websites current speed. Along with your blog speed it shows the areas that are slowing down your blog which will better help you improve SEO and speed.

Your goal should be less than one minute but don’t worry if you’re not even close

I’m going to name a few good ways you can optimize your blog’s speed.

1)    Update your plugins

  • Super easy way to help increase speed
  • I find updates so annoying, BUT their job is literally to make the plugin or app more efficient
  • Drawbacks are updates can implement change
    •    Backup your WordPress before updating all your plugins
    •    You can add the plugin BackWPup to do this
  • Get rid of unwanted or unnecessary plugins
  • Instead of having numerous plugins for SEO and analytics download an all in one plugin pack like Yoast.

 

  1. Pick a good theme
  • I mentioned this previously as well. A good theme is a smart investment because it is the framework for your brand.
  • Do your research if you’re settling for a free theme
    •   Free themes and paid ones can often have unnecessary coding resulting in slower website speed and increase the likelihood of getting hacked.
      • Research. Research. Research.

 3.  SEO Optimization for picture and drafts

No matter what plugins or security you download to control spam, you will likely run into some spam along the way. No worries.  This next plugin will optimize your site while deleting spam comments and drafts or revisions you’ve made on post and pages.

Every time you make a change, it creates a draft. Those drafts add up and slowww down your site.

  • Add the WP-Optimize to the dirty work and clean everything up. Remember always backup your dashboard just in case.
    •   Press PROCESS
    • Top left will show you what it deleted (now this is my kind of cleaning!)

-Optimize pictures

of course, for everything, there is a nifty plugin

*Sidenote some people say that you lose some picture quality. Honestly, I haven’t personally heard anyone complain about it, but you can research other optimizing plugins if you’re worried about it.

-add the ewww imagine optimizer plugin
settings<ewww optimizer

-make sure your screen looks like this

improve SEO

go to your dashboard media<bulk optimize<start optimizing sit back and relax

improve SEO

you can see on the right-hand side by optimizing it reduced it by 72.1% woohoo

another plugin you can try is lazy load
-Instead of loading all your pictures at once it loads it as the reader scrolls down the page
*IMPROVES SPEED *IMPROVES SEO *IMPROVES MY MOOD!

4. Use a CDN

So what is a CDN? It’s a content delivery network. Which means.. it helps globally distribute your network at a higher speed.

Of course, there are several. I recommend CloudFare because they have a free version that works efficiently.

Essentially a CDN will help improve SEO while improving your blog’s speed which Google notices and rewards you for with higher rankings.

In google analytics, I noticed I had many views from all over the world, which is so cool! BUT the farther your viewers are away from you, the longer it’s going to take for your page to load.

This is where CloudFlare saves the day and places your blog in their “cloud” making it faster for people to retrieve it.

-Go to CloudFlare
-Sign up its free
-Add your website
-update your name servers to your current host
Honestly, it’s a little confusing, and I’ll eventually make a tutorial because it took me a little long to figure out. In reality, it’s pretty simple.

These are just a few ways to improve SEO and your websites speed. There are much more little tweaks and tricks that you can implement, but I find these to be the most useful!

Be on the lookout for my next post on the importance of keywords to help further improve SEO.

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